Fragrances are combinations of synthetic or natural substances added to products to give them a distinct scent. Fragrances can be categorized into different groups, including fruity fragrances, citrus fragrances, woody fragrances, and fresh fragrances. Fragrances are used in a wide range of products for various reasons.
So why exactly are fragrances added to products? Below is a look at some of the reasons fragrances are added to cosmetics, personal care products, and cleaning products.
Fragrances in Cosmetics and Personal Care Products
Fragrances are commonly used in a wide range of cosmetics and personal care products. Cosmetics and personal care products such as shampoos, shaving creams, body lotions, and shower gels contain fragrances to improve the user’s experience. Research suggests that there is a 40% improvement in mood after a person is exposed to a pleasant smell. Improving customer experience through fragrance can benefit you a lot as a business. When a customer’s experience is improved, it can translate into higher sales and increased customer loyalty.
Fragrances in cosmetic and personal care products can also improve general health. For example, if someone loves the smell of the soap they use, it might encourage them to wash their hands regularly. In this era of COVID-19, regular hand washing is quite crucial.
Fragrances in Cleaning Products
Fragrances are also added to many cleaning products. For example, fragrances are added to fabric softeners, laundry detergents, carpet fresheners, and room fresheners. Fragrance is many times a driving factor in choosing a cleaning product. There are actually some customers who cannot purchase cleaning products that do not contain fragrances.
Just as is the case with fragrances in cosmetics and personal care products, adding fragrances in cleaning products improves the user’s experience. When a person uses a cleaning product with a smell they adore, that smell adds to the rewarding feeling of a job well done. To some people, fragrances in cleaning products also serve as an escape. For example, a consumer may enjoy using a cleaning product that contains a certain type of fragrance because the fragrance is an escape to a tropical destination.
Lastly, fragrances are added to cosmetics, personal care products, and cleaning products purposely to improve product performance. Fragrance can make a product more recognizable, thus, in turn, improving product performance.
At Arichem Limited, we are committed to finding the best active fragrances and distributing them to you. We are also available to offer technical guidance to our customers. Contact us today for enquiries.